// HIGHLIGHTS
What is SEO?
MEDIA: DESIGN + WRITTEN WORD + MOTION + SOUND DESIGN
DATE: 2022
CLIENT: COALITION TECHNOLOGIES
At the tail end of 2022 I was in the running for a video producer role at a digital marketing agency called Coalition Technologies. Part of the application process was to create a short explainer video about Search Engine Optimization. The directions were fairly vague and open-ended - I'm guessing the recruitment team most likely expected a lot of talking head videos, maybe with some screen recordings to demonstrate a point here or there.
I decided to treat the assignment like an actual request to create some content for Coalition to use in their social media: an entry-level breakdown of SEO that gave prospective clients a sense of the company's facility and expertise.
I started with a paper edit, outlining all the key snippets of information I needed to include. Then I turned that outline into a script and recorded narration, and into a wireframe so I could start building the graphics I would need for the animation. I was really inspired by the “vaporwave” aesthetic when I started the design process, but knew that I needed to keep things toned down in order to be able to direct the viewer's attention throughout the animation. All the design work was completed in Photoshop, and animation was done using a mix of Adobe Premiere and After Effects.
